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Donate Your Data!
                  Vive La
              #RainbowButton!

          mscrimshire@gmail.com       @ekivemark



          @aviars
          aviars@videntity.com
                                  {          }
RainbowButton.com                                  #Health2STAT
http://healthca.mp                    @ekivemark




                     Rainbow Button
                         Initiative
http://healthca.mp   @ekivemark




“Data Liberación!”
http://healthca.mp                  @ekivemark




                Blue Button
          Unleashes Personal Data
                     October 2010




                     400,000
http://healthca.mp   @ekivemark



Green Button =
Anonymous Data
   Donation
http://healthca.mp   @ekivemark




White Button =
Share My Data

DirectProject.org
http://healthca.mp                       @ekivemark

                      Red Button =
                     Don’t Share This!
http://healthca.mp        @ekivemark




Each Button Liberates or Locks
    a Snapshot or a Stream
http://healthca.mp             @ekivemark




           Data Liberación
       Enhances Personal Insight
http://healthca.mp             @ekivemark




                     Health
                     May Be
                     Private
http://healthca.mp              @ekivemark




                     Exercise
                     may be
                     Solitary
http://healthca.mp           @ekivemark


    but...



            Effective Wellness
                     is
              Social and Fun
http://healthca.mp                  @ekivemark




                 Unleash Powerful
                 Network Effects
http://healthca.mp              @ekivemark




                     ommunity
Donate Your Health Data
                   at
          RainbowButton.com


                           Rainbow
                               u
                               t
                               t
                               o
                               n

RainbowButton.com               #Health2STAT
Going from
                    Blue to Green




RainbowButton.com                   #Health2STAT
Consumer -controlled
                 Data Marketplace
      Community     Academia               Research   Pharma




                                Alerts
                               Anonymity




RainbowButton.com                                              #Health2STAT
Demo




RainbowButton.com          #Health2STAT
Donate Your Data!



mscrimshire@gmail.com       @ekivemark


RainbowButton.com                #Health2STAT
The Skinny...
• Todd Park and Team created Blue Button      • Platform uses BlueButton Libraries
  at VA for Data Liberación in Oct 2010         developed at earlier Code-a-Thon events
   ✴ 400k downloads in <1 year                • GreenButton File benefits from
   ✴ Now adopted by Private Health Care         BlueButton Library developments
     (AETNA and United Health)                • Creating a market place for Research
                                                organizations to acquire health data
• Patients 2.0 created a simple button           ✴ Value Add: Access Novartis Drug API
  construct for other data uses
                                                   to provide Feedback loop for Drug
• White button is an embodiment of The             “Rumor list”
  Direct Project for secure transmission of   • Protecting Patient Anonymity
  medical records
                                              • Putting the Patient in control of their
   ✴ “Deprecating the Fax machine in            data and who they give it to
     Health Care”
                                              • Reformatting provides option to create
• Simple Idea: Strip Personal identifiers        XML version of BlueButton file
  from Blue Button File to allow
                                                 ✴ Stepping stone to CCR or CCD
  Anonymous Data Donation
                                                   formats via XSLT and improved data
                                                   liquidity

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Rainbow Button Presentation at Baltimore Tech Breakfast

  • 1. Donate Your Data! Vive La #RainbowButton! mscrimshire@gmail.com @ekivemark @aviars aviars@videntity.com { } RainbowButton.com #Health2STAT
  • 2. http://healthca.mp @ekivemark Rainbow Button Initiative
  • 3. http://healthca.mp @ekivemark “Data Liberación!”
  • 4. http://healthca.mp @ekivemark Blue Button Unleashes Personal Data October 2010 400,000
  • 5. http://healthca.mp @ekivemark Green Button = Anonymous Data Donation
  • 6. http://healthca.mp @ekivemark White Button = Share My Data DirectProject.org
  • 7. http://healthca.mp @ekivemark Red Button = Don’t Share This!
  • 8. http://healthca.mp @ekivemark Each Button Liberates or Locks a Snapshot or a Stream
  • 9. http://healthca.mp @ekivemark Data Liberación Enhances Personal Insight
  • 10. http://healthca.mp @ekivemark Health May Be Private
  • 11. http://healthca.mp @ekivemark Exercise may be Solitary
  • 12. http://healthca.mp @ekivemark but... Effective Wellness is Social and Fun
  • 13. http://healthca.mp @ekivemark Unleash Powerful Network Effects
  • 14. http://healthca.mp @ekivemark ommunity
  • 15. Donate Your Health Data at RainbowButton.com Rainbow u t t o n RainbowButton.com #Health2STAT
  • 16. Going from Blue to Green RainbowButton.com #Health2STAT
  • 17. Consumer -controlled Data Marketplace Community Academia Research Pharma Alerts Anonymity RainbowButton.com #Health2STAT
  • 18. Demo RainbowButton.com #Health2STAT
  • 19. Donate Your Data! mscrimshire@gmail.com @ekivemark RainbowButton.com #Health2STAT
  • 20. The Skinny... • Todd Park and Team created Blue Button • Platform uses BlueButton Libraries at VA for Data Liberación in Oct 2010 developed at earlier Code-a-Thon events ✴ 400k downloads in <1 year • GreenButton File benefits from ✴ Now adopted by Private Health Care BlueButton Library developments (AETNA and United Health) • Creating a market place for Research organizations to acquire health data • Patients 2.0 created a simple button ✴ Value Add: Access Novartis Drug API construct for other data uses to provide Feedback loop for Drug • White button is an embodiment of The “Rumor list” Direct Project for secure transmission of • Protecting Patient Anonymity medical records • Putting the Patient in control of their ✴ “Deprecating the Fax machine in data and who they give it to Health Care” • Reformatting provides option to create • Simple Idea: Strip Personal identifiers XML version of BlueButton file from Blue Button File to allow ✴ Stepping stone to CCR or CCD Anonymous Data Donation formats via XSLT and improved data liquidity